We have updated our Terms and Conditions and Privacy Policy with important information about our collection and use of your data and your data privacy options.
skip to main content
Cotton Lifestyle Monitor Cotton Lifestyle Monitor Cotton Lifestyle Monitor
Reporting on America's Attitudes and Behaviors
    Reporting on America's Attitudes and Behaviors
        
    • About
    • Contact Us
    • Cotton Lifestyle Monitor Cotton Lifestyle Monitor Cotton Lifestyle Monitor
    • Topics
      • Active/Athleisure
      • Apparel
      • Commodity Economics
      • Consumer Comments
      • Denim
      • Environment
      • Fiber Preferences
      • Home
      • Shopping
    • Media
        • Charts
        • Podcasts
    • Insights
        • COVID-19
        • Consumer
        • Retail
        • Supply Chain
    • Newsletter
    • Search
    1. Home
    2. »
    3. Region
    4. »
    5. The Americas
    6. »
    7. Online Shopping & Fiber Content
    Home » Articles » Online Shopping & Fiber Content
    September 21, 2021
    INFO: [email protected] LIFESTYLEMONITOR.COTTONINC.COM
    All content sourced from Cotton Incorporated’s 2021 Online Shopping Survey, a survey conducted with 1,000 U.S. consumers,
    April 2021. Additional Sources:
    2
    Census Bureau.
    3
    Cotton Incorporated's 2021 Coronavirus Consumer Response Survey, Wave 6,
    a survey conducted with 1,000 consumers May 2021. ©2021 Cotton Incorporated.
    he COVID-19 pandemic caused a fundamental shift in how consumers shop for clothing and other
    goods. In February 2020, 12.5% of retail sales were online. By April of the same year, this number
    had jumped to 18.7% of sales
    2
    . Throughout the pandemic online sales continued to spike
    compared to previous years, and Cotton Incorporated consumer research indicates that many of these
    consumers will continue to shop online even after pandemic fears ease and communities re-open.
    With more online shopping, clothing retailers look to maximize their platforms to provide the
    information consumers want and the easy navigation they need. Fiber content is a key piece of
    information consumers seek, and by making it readily available, retailers can meet consumer
    expectations and increase satisfaction.
    T
    ONLINE SHOPPING
    & FIBER CONTENT
    PRE-
    PANDEMIC
    3
    57%
    DURING
    PANDEMIC
    3
    77%
    POST-
    PANDEMIC
    3
    70%
    CONSUMERS ARE SHOPPING ONLINE
    FIBER CONTENT IMPORTANT IN-STORE & ONLINE
    Consumers who shop for some or all clothing online:
    Half of consumers check labels for fiber content
    when shopping for clothing in physical stores.
    What they learn from fiber content:
    74%
    70%
    63%
    How comfortable garment is
    Garment Quality
    How to care for/launder garment
    80%
    Say it is important to know fiber content when
    purchasing clothing online.
    75%
    Likely to shop a different online retailer if they
    could not find fiber content information.
    72%
    Have returned a garment they purchased online.
    Reason for Return: 50% cite the feel of the
    fabric/fiber content was different than
    expected.
    COTTON INCORPORATED’S
    |
    SUPPLY CHAIN INSIGHTS
    What makes a website great for online shopping:
    WHAT RETAILERS CAN DO
    NAVIGATION TOOLS MOST USED IN CLOTHES SHOPPING
    REASONS TO SEEK COTTON
    EASY
    NAVIGATION
    59%
    SEARCH BAR
    60%
    FILTERS
    57%
    PRODUCT
    CATEGORIES
    53%
    EASY
    TO FIND
    51%
    Are likely to
    use a filter for
    fiber content if
    available.
    41%
    Easy ordering &
    shipping are top
    factors that make
    for great online
    shopping.
    57%
    Actively seek out
    certain
    fibers/fabrics
    when shopping
    for clothing.
    47%
    COTTON MOST SOUGHTAFTER FIBER
    80%
    COTTON
    SILK
    50%
    WOOL
    42%
    LINEN
    40%
    Among those who seek out a fiber.
    COMFORT
    60%
    EASY TO
    CARE FOR
    51%
    DURABLE/
    LAST LONGER
    50%

    Supply Chain Insights – Online Shopping & Fiber Content

    Related posts

    Articles, Asia, Commodity Economics, Europe, Featured, Insights, Region, Supply Chain, The Americas, Topics, Types, Uncategorized

    Monthly Economic Letter February 2019

    Apparel, Articles, Consumer, Denim, Featured, Insights, Region, Retail, The Americas, Topics, Types

    Versatile Denim

    Apparel, Articles, Environment, Featured, Fiber Preferences, Insights, Region, Supply Chain, The Americas, Topics, Types

    The Benefits of Natural Fibers

    Consumer, Featured, Retail, Uncategorized

    In-Store Solutions to Calm the Consumer

    Charts, Consumer, Denim, Insights, Media, Region, Shopping, The Americas, Topics, Types

    Factors for Men Purchasing Denim

    Articles, Featured, Insights, Region, Retail, Shopping, The Americas, Topics, Types

    The Online Shopping Journey

    • Featured

    • Popular

    Celebrating the Blue Jean
    2 days ago
    Monthly Economic Letter
    May 2022
    2 days ago
    How Customer Experience Indicators Can Drive Business
    1 week ago
    Denim Research – Q&A
    1 week ago
    Pure and Natural
    6 years ago
    Driving Demand for Denim Jeans
    9 years ago
    Gen Z
    5 years ago
    CHINA, TARIFFS AND THE GLOBAL COTTON OUTLOOK
    4 years ago

    SIGN UP FOR EMAIL


    Update Profile

    MEDIA CONTACT

    Sarah Oldfield Galvez

    Contact Sarah

    By submitting this form, you acknowledge and agree that you have read, understand and agree to our Terms and Conditions and Privacy Policy.

    CONNECT WITH US

    About Us

    Reporting on America's attitudes and behaviors.

    The mission of Cotton Incorporated is to increase the demand for and profitability of cotton. The Cotton Incorporated Lifestyle Monitor™ helps fulfill this mission, by providing a range of marketing data and analyses to better inform decision makers on the global cotton supply chain.

    Topics

    • Active/Athleisure (31)
    • Apparel (265)
    • Care (2)
    • Commodity Economics (78)
    • Consumer Comments (48)
    • COVID-19 (42)
    • Denim (83)
    • Environment (71)
    • Fiber Preferences (128)
    • Home (13)
    • Media (141)
    • Shopping (423)
    SIGN UP FOR EMAIL
    Update Profile
    Visit us at:
    • About
    • Terms
    • Privacy
    • Contact
    • Site Map
    • Cotton Incorporated
    WordPress Theme built by Shufflehound. AMERICA'S COTTON PRODUCERS AND IMPORTERS. Service Marks / Trademarks of Cotton Incorporated. © 2020 Cotton Incorporated.
    • Login
    • Register

    Registration is closed.