Guess Which Generation Wants Sustainable Clothes the Most

When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…

New Consumerism: Who Today’s Shoppers Are & Where They Spend Money

If the last nearly three years have taught the industry anything, it’s that change can happen in multiple areas very quickly — think pandemic, gas prices, inflation — and their effects can change customer…

This is How Fashion Can Help America Recycle

The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…

Gen Z + Gaming = Fertile Retail Ground

While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…

How is the Economy Affecting Apparel Shoppers?

Even though inflation has decreased steadily for six months, unemployment is at its lowest level in half a century and U.S. single-family housing starts increased by double digits in December,…

Despite Decreased Inflation, Back-to-School May Be Impacted

Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…

Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time

There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…