Shopping
Shopping
Articles
Coded Response
The funky black and white squares posted in store windows may look like optical illusions to some, but are gateways to customized shopping for those who recognize a QR code.…
Articles
Reading, Writing & Retailing
The school year may have only just ended, but retailers already have their eye on the second-biggest season of the year: Back-to-School. And while stores will wait to exhale until…
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The Experiential Shopper
From malls with indoor water parks to boutiques proffering plush sofas and cocktails, stores are working harder to make shopping more inviting for today’s time-pressed, distracted shopper – all in…
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Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
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Retail Everywhere: Omni-Channel Apparel Shopping
The boundary between in-store and online apparel shopping is vanishing in the minds of consumers. Offering a seamless or “OMNI-CHANNEL” retail experience to U.S. apparel shoppers across all avenues they…
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Constant Comment
Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…
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Forging Relationships
Today, retail is all about engagement: learning what the consumer wants, while promoting products and messages – often without a selling mentality. And it is making everyone more social. McKinsey’s…
Articles
Fast Transformation
When consumers think “fast fashion,” their first thought might not be sustainable fabrics. But after years of hearing about how they are peddling “throwaway” apparel, leading retailers of low-price, trendy…