Shopping
Shopping
Retail/Brands
Articles
Start Up Storytelling
One historical advantage entrenched companies have had over start-ups is brand marketing — the ability to tell a story about who they are and what they stand for. These days,…
Retail/Brands
Articles
Technologically Advanced
Technology can be great — after all, it gave consumers the ability to stay at home and shop in their pajamas. Just for that reason, it can also be an…
Retail/Brands
Articles
Making the Grade
These days, when the kids head back to school, they require so much that parents feel it’s a struggle to get them what they need, never mind what they want.…
Consumers
Articles
On the Catwalk
Every year, New York’s Fashion Week seems to become more democratic in its effort to bring high fashion to the masses. What started in 1943 as a unified way for…
Consumers
Articles
Intimately Speaking
The intimates and underwear market has been boosting its fashion quotient in a move to drive up sales post-recession. That has led to more color for men, and silhouette choices…
Retail/Brands
Articles
Cultural Differences
If a company is successful here in the great big USA, it follows that it could be just as prosperous elsewhere. However, that is not always the case. Cultural differences…
Retail/Brands
Articles
Smart Shopping
Based on early Back-to-School (BTS) traffic, consumer spending is expected to enjoy a healthy increase this season, with apparel being a main component. And a good BTS bodes well as…
Supply Chain
Articles
Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…
Retail/Brands
Articles
Becoming Socially Adept
Retailers are constantly being urged to up their social media presence. But that doesn’t mean they should simply join another social network and then forget about it. In the rush…
Retail/Brands
Articles
Consumer Rewards
In the competitive world of retail, the grand prize is a loyal customer. But with today’s expansive apparel shopping choices — from mass market to department stores, independent boutiques to…