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All Cotton for 24 Hours
When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…
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Heading into the Holidays
Now that Halloween is over, retailers can unabashedly break out the holiday music and winter decorations — while reluctantly unveiling the inevitable sales and promotions to move product. Experts anticipate…
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Fashion Forward
“Denim is not going away any time soon. The rise of denim into the active market is just another cyclical trend. The young generation who grew up with skinny jeans…
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Holidays are (Almost) Here
The holidays are quickly approaching and as always, retailers have started the deep inhale as they wait to see how well consumers come through with spending. While banking on brick…
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Diverse Retail Ecosystem
When U.S. businesses consider expanding into new markets, China is always leading the list. However, Latin America should be top of mind as well. Of course, China’s 1.35 billion people…
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Upwardly Mobile
During the Great Recession, consumers pulled back on frivolous spending and focused primarily on needs, and less on wants. However, since that time, the job market has greatly improved, credit…
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Start Up Storytelling
One historical advantage entrenched companies have had over start-ups is brand marketing — the ability to tell a story about who they are and what they stand for. These days,…
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Technologically Advanced
Technology can be great — after all, it gave consumers the ability to stay at home and shop in their pajamas. Just for that reason, it can also be an…
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Making the Grade
These days, when the kids head back to school, they require so much that parents feel it’s a struggle to get them what they need, never mind what they want.…
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On the Catwalk
Every year, New York’s Fashion Week seems to become more democratic in its effort to bring high fashion to the masses. What started in 1943 as a unified way for…