Consumer Comments
Consumer Comments
Consumers
Articles
10 Facts About COVID-19 & Consumer Concerns
The response to COVID-19 is altering American life. Social distancing, working remotely, when possible, and the shift of education from public schools to the privacy of living rooms and kitchen…
Retail/Brands
Articles
Consumers Value Everyday Performance Features
If shoppers are going to make an investment, they want clothes that will not just last, but will work for them.
Consumers
Articles
Pure and Natural
When shopping for a new shirt, dress, shorts and the like, consumers might be struck by how many cotton products cover the retail floor. At least, it seems that way…
Consumers
Articles
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer…
Articles
Accepting Reality
Customers might not be real retail merchandisers, but they like to play them online. At least when it comes to consumer reviews. Whether effusive and positive or outright negative, shoppers…
Retail/Brands
Articles
Always On, Always Open
When it comes to getting what they want, consumers don’t really care what it takes for retailers to deliver it. So in modern retailing, where hyper responsiveness is becoming the…
Consumers
Articles
Technological Advances
What if you could spill lunch down the front of your shirt, walk through torrential rain to get back to the office and remain connected to the Internet of Things…
Consumers
Articles
Playing Favorites
The fashion industry has historically moved in seasonal cycles, as evidenced by the fall/winter and spring/summer fashion weeks that place around the world. In recent years, some retailers and brands…
Consumers
Articles
Storytelling with Cotton
When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…