A Love/Hate Relationship

The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer…

Accepting Reality

Customers might not be real retail merchandisers, but they like to play them online.  At least when it comes to consumer reviews. Whether effusive and positive or outright negative, shoppers…

Technological Advances

What if you could spill lunch down the front of your shirt, walk through torrential rain to get back to the office and remain connected to the Internet of Things…

Playing Favorites

The fashion industry has historically moved in seasonal cycles, as evidenced by the fall/winter and spring/summer fashion weeks that place around the world. In recent years, some retailers and brands…

Storytelling with Cotton

When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…

The Importance of Being Earnest

The great thing about the internet is everyone has a voice. Unfortunately, that can also be a bad thing when it comes to customer comments. Whether it’s a pair of…

Intimately Speaking

The intimates and underwear market has been boosting its fashion quotient in a move to drive up sales post-recession. That has led to more color for men, and silhouette choices…