Apparel
Apparel
Articles
How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie Eilish, the 18-year-old who set Grammy…
Articles
Responding to Consumer Needs
New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020. Designers would do well to keep…
Articles
What a Girl (and Boy) Wants
Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like, clothing stores and stuff. Of course,…
Articles
The Extended Size Market: Video
Standard size clothing does not fit a growing number of consumers and this group is increasingly vocal about their needs.
Articles
Those Pesky Kids Are Showing Up
Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made of, who makes it and the…
Articles
Giving Apparel New Life
Tomorrow is America Recycles Day, the annual initiative by Keep America Beautiful that's dedicated to promoting recycling in the U.S. And some forward-thinking apparel makers and retailers are looking to…
Articles
Reinventing Denim
Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands and apparel designers have taken creativity…
Articles
Here’s Why Size Inclusivity Should Start Young
Brands that offer extended sizing stand to win, both in the eyes of the consumer as well as their bottom lines. Coresight Research puts the 2019 women's plus-size apparel market…
Articles
Repositioning For the Conscious Consumer
Now that consumers are becoming more conscientious shoppers, it seems everyone from artisan-produced luxury labels to discount mass retailers are positioning themselves to appeal to those seeking more sustainable product.