Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Fashion & The City
More than a year after COVID-19 brought New York to its knees; and a year after the social unrest and upheaval of 2020; and mere days after Ida's flash floods…
Articles
The Influencer Marketing Push
Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more than enough challenges in the last…
Articles
Things to Know About COVID-19 & Consumer Concerns in China (Wave 7)
74% of Chinese consumers are very concerned about Delta & other variants.
Articles
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 7)
82% of Mexican consumers are very concerned about Delta & other variants.
Articles
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 7)
64% of U.S. consumers are very concerned about Delta & other variants.
Articles
The Clock is Ticking
Remember when there was talk of banning TikTok here in the U.S.? Back then, in August of 2020, the app had 100 million active users in America. By June of…
Articles
Things to Know About Consumers & Cotton
Discover the the latest consumer survey responses about people's preference for cotton and cotton products.
Articles
Style & Comfort
The pandemic is still making it hard to make plans when it comes to going back to work. But apparel brands should count on one thing: no matter where employees…
Articles
Next Gen Shoppers
It's hard to say how school, events, work and retail will look in the coming months, what with COVID's Delta variant impacting protocols on a seemingly daily basis. But for…
Articles
Back-to-School 2021
88% of parents prefer their children to be dressed in cotton.