Denim Jeans – Mexico Edition
September 26, 2022
DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
Has COVID changed
how regularly you
wear denim jeans:
Wearing these styles a lot more often than before pandemic:
MEXICO EDITION
Purchase Intention
$36.8
billion in 2021
$49.6
billion in 2026
(5 year growth 35% in Mexican Pesos)
84%
Favorite
fiber to
wear for
jeans:
Polyester
Rayon
11%
5%
Cotton
MEXICO: Planning to purchase more,
same, less denim jeans this year
Top
Purchase
Drivers
Same
More
Less
56%
35%
9%
Wearing
more
50%
Wearing
the same
Wearing
less
32% 18%
Baggy/Loose
53%
Boyfriend
48%
Wide Leg
48%
Relaxed
55%
Flare
39%
16
Size of Denim Jeans Market
1
Mexicans own an
average of 16 pairs of
denim jeans - The most
of any consumer!*
Where do you get
inspiration for a new
pair of jeans?
Where Mexican consumers
are planning to purchase
this year:
All/mostly
in-store
66%
6%
Equally in-store/online
28%
All/mostly
online
Online
In-store window
displays
Friends/Family
Compared to manmade
fibers, jeans made with
cotton are the...
Softest
87%
Highest quality
84%
Most comfortable
83%
80%
Reliable/trustworthy
80%
Most breathable
Social Media
Fit
Comfort
Quality
More important
than other
countries*
Versatile
Made of Cotton
For More Information Contact: Corporate Strategy & Insights at [email protected]
“CCI & Cotton Incorporated's 2021 Global Denim Survey” n=1,000 Mexican consumers age 18-60.
*The survey was also conducted in China, France, Germany, India, Italy, Netherlands, Spain, U.K., U.S.
1
Euromonitor International
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.