Denim Jeans – China Edition
September 26, 2022
DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
CHINA EDITION
¥95.5
billion in 2021
¥113.3
billion in 2026
(5 year growth 19%)
11
Size of Denim Jeans Market
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Chinese own an
average of 11 pairs
of denim jeans
Where do you get
inspiration for a new
pair of jeans?
Where Chinese consumers
are planning to purchase
this year:
All/mostly
in-store
40%
28%
Equally in-store/online
32%
All/mostly
online
Online
In-store window
displays
Social Media
Friends/Family
Douyin, Xiaohongshu, WeChat
Top
Purchase
Drivers
Fit
Comfort
Quality
More important
than other
countries*
Versatile
Classic/Trendy Style
Purchase Intention
CHINA: Planning to purchase more,
same, less denim jeans this year
Same
More
Less
49%
45%
6%
Has COVID changed
how regularly you
wear denim jeans:
Wearing these styles more often than before pandemic:
76%
Favorite
fiber to
wear for
jeans:
Polyester
Rayon
16%
9%
Cotton
Wearing
more
52%
Wearing
the same
Wearing
less
43% 5%
Baggy/Loose
27%
Boyfriend
25%
Wide Leg
29%
Relaxed
32%
Flare
24%
Compared to manmade
fibers, jeans made with
cotton are the...
Most authentic
74%
Softest
74%
Reliable/trustworthy
74%
73%
Most breathable
72%
Most comfortable
For More Information Contact: Corporate Strategy & Insights at [email protected]
“CCI & Cotton Incorporated's 2021 Global Denim Survey” n=1,000 Chinese consumers age 18-60.
*The survey was also conducted in France, Germany, India, Italy, Mexico, Netherlands, Spain, U.K., U.S.
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Euromonitor International
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.