Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Big Opportunities for Denim
In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…
Articles
Fashion Can Work With Shoppers to Move Beyond COVID
It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…
Articles
Things to Know About COVID-19 & Consumer Concerns in China (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Articles
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Articles
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Articles
Consumers Still Feathering Their Nests at Home
“Home is where we should feel secure and comfortable.” — Catherine Pulsifer, author After two years of spending a lot of time at home, who could blame consumers if they…
Articles
Digital Disruptors
Considering how ubiquitous Amazon has become to online shopping, it's rather refreshing when a brand comes along that isn't affiliated with the mega marketplace. Or any other marketplace or retail…
Articles
Fashion & The City
More than a year after COVID-19 brought New York to its knees; and a year after the social unrest and upheaval of 2020; and mere days after Ida's flash floods…
Articles
The Influencer Marketing Push
Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more than enough challenges in the last…
Articles
Things to Know About COVID-19 & Consumer Concerns in China (Wave 7)
74% of Chinese consumers are very concerned about Delta & other variants.