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Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles | Fashion & Apparel Trends
Fashion & Natural Fibers
Microplastic pollution from synthetic textiles can be found all over the world — from Mount Everest, the highest point on the planet, to the Mariana Trench, the deepest oceanic trench…
Consumers
Articles | Fashion & Apparel Trends
How Fashion Can Give the People What They Want
On World Oceans Day this past June, the U.S. Secretary of the Interior issued an order that aims to reduce the sale and distribution of single-use plastic products and packaging,…
Consumers
Articles
Summer Fashion Trends
Two seemingly dichotomous trends are taking place this season: the “coastal grandmother” and “feral girl summer.” Sure, they may both sound odd as far as trends go. But this is…
Consumers
Articles
Anything But Basics
The U.S. has been living with COVID for two years, and nobody knows that more than parents of young children. “Between remote schooling and playdates being cancelled, children’s routines are…
Consumers
Consumers
Articles
Meeting Apparel Demands
It's been more than a year since COVID-19 shut down life as we knew it. But, now that 40 percent of the U.S. is fully vaccinated, and half the country…
Consumers
Articles
Reasons to Celebrate
Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about Marques Almeida's Fall '21 show over…
Consumers
Articles
The Comfort & Reliability of Cotton
After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest "The Fabric of Our Lives®" campaign…