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Consumers

Consumers

Data and analyses of consumer attitudes, preferences and shopping habits.

Media

Here’s What Consumers Want in Their New Year/New You Activewear

It’s that time of year again, when all the holiday cookies, candy and charcuterie boards combined with perhaps a (severely) reduced exercise regimen has many Americans busting out New Year’s…

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Media

The Elements That Are Keeping Activewear Hot

The already healthy global activewear market is only expected to increase its muscle in the coming years, thanks to a greater interest in health and wellness, as well as a…

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Media

Preparing for a Comeback

After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…

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Media

Performance Cotton Activewear

After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active…

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Media

Self-Care & Wellness

Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…

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Media

Growth in Athleisure

In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their pajamas as the coronavirus shutdown forced…

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Media

Stop the Synthetics

As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans to turn to home workout routines.…

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Media

How a Focus on Work Can Grow Athleisure

To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie Eilish, the 18-year-old who set Grammy…

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Media

Par for the Course

Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural fiber being linked with performance features,…

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Media

The Indoor Generation

Have you ever looked at people who work or exercise outside when it's bitterly cold or oppressively hot and thought, "How are they out there on a day like today?"…

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