Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles | Fashion & Apparel Trends
Here’s What Consumers Want in Their New Year/New You Activewear
It’s that time of year again, when all the holiday cookies, candy and charcuterie boards combined with perhaps a (severely) reduced exercise regimen has many Americans busting out New Year’s…
Consumers
Articles | Fashion & Apparel Trends
The Elements That Are Keeping Activewear Hot
The already healthy global activewear market is only expected to increase its muscle in the coming years, thanks to a greater interest in health and wellness, as well as a…
Consumers
Articles
Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…
Consumers
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Performance Cotton Activewear
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active…
Consumers
Articles
Self-Care & Wellness
Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…
Consumers
Articles
Growth in Athleisure
In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their pajamas as the coronavirus shutdown forced…
Consumers
Articles
Stop the Synthetics
As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans to turn to home workout routines.…
Consumers
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How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie Eilish, the 18-year-old who set Grammy…
Consumers
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Par for the Course
Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural fiber being linked with performance features,…
Consumers
Articles
The Indoor Generation
Have you ever looked at people who work or exercise outside when it's bitterly cold or oppressively hot and thought, "How are they out there on a day like today?"…