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A Renewed Look
Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is the importance of clean, running water.…
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How Consumers Have Changed & Stayed the Same
If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a year that seemed more like half…
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Meeting the Demands
Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat? Gen Z. Skinny jeans? Millennials. To…
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Data Privacy Laws
For nearly a year, consumers have been spending more time online -- and generating more data with every minute that passes. Companies like to mine that data to send targeted…
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Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.
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The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital…
Newsletter | Economic Data/News
Monthly Economic Letter February 2021
The latest USDA report featured increases to world production (+1.3 million to 114.1 million) and consumption forecasts (+1.5 million bales to 117.2 million). Due to revisions to mill-use figures in…
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Self-Care & Wellness
Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…
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Consumer Shopping
Now that we're firmly enmeshed in the New Year, it would be nice if 2020 were a distant memory. But COVID-19 is still incredibly overbearing, not least of which for…
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How to Survive & Thrive
If the pandemic was hard on major retailers who have doors and customers nationwide along with a strong internet presence, small businesses weren't about to get a pass. And like…