Keeping It Fresh

When companies have one product that stands as the cornerstone of their business, they often do not want to stray too far for fear of losing loyal customers.  But in…

In with the Old, In with the New

Denim jeans have been around in some form for more than 100 years.  Will consumers ever tire of wearing it?  Only if designers stop being so innovative. Erin Barajas, director…

Old Faithful

Back in 1873, the airplane had yet to be invented, horses were the most popular mode of transportation, indoor plumbing was a luxury — and denim jeans were born.  While…

Cheering for the Red, White & Blue

Around the July 4th holiday, patriotism runs high.  So it is an ideal time for retailers to promote that American original, denim — especially to men, who are particularly loyal…

Driving Demand for Denim Jeans

Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…

Clothing Changes That Impact Satisfaction

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…

The Denim Dialogue

With the Kingpins Show and Texworld wrapping up this week, those in the denim industry got a chance to see the next evolution of treatments and techniques. The options are…

Denim’s Renewal

Everyone has a favorite pair of denim jeans — until they start fraying or ripping.  At one time, some funky patches might have helped to cover the holes and prolong…

Doubling Down on Denim

Denim recently celebrated its 141st birthday – proving that some well-placed nips, tucks and makeovers can preserve one’s freshness. But over the last few years, one change has been less…