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Consumers
Articles
A New Mentality
Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and Andre 3000, comes at a time when more U.S. men are taking their personal…
Supply Chain
Articles
Finding Stability
One year ago, cotton prices were soaring and the apparel industry feared consumers would react by curtailing spending. Although prices on cotton apparel did increase, shoppers have continued or increased…
Consumers
Articles
Making It Personally
This newest movement may be small in numbers, but it is big on ideals: American independent denim makers, designers who are producing small batches of top-quality jeans. In an age…
Supply Chain
Articles
Banking on ‘Green’
Images of blazing wildfires, cracked dry farmland or satellite shots of melting ice may get people thinking about the environment, but they have not become full-fledged activists as a result. …
Retail/Brands
Articles
Rising Standards
A few years ago when jobs and incomes took a hit, consumers became obsessed with getting the lowest price possible when shopping for clothes. But then “frugal fatigue” set in,…
Retail/Brands
Articles
Seeking Social Skills
For today’s retailers, the question is no longer whether to use Facebook, but whether Facebook, Twitter, Pinterest and Tumblr are being used as effectively as possible. Smart stores realize social…
Retail/Brands
Articles
Getting Personal
In an effort to hone in on what makes consumers buy rather than browse, retail science has gotten a little…sci-fi. For brick and mortar stores, there are “technologies like heat…
Supply Chain
Articles
Force of Impact
The subject of outsourcing usually has to do with U.S. jobs that have been lost to overseas companies. But when the apparel industry outsourced its manufacturing, it also sent production…
Retail/Brands
Articles
As You Like It
The good thing about malls, city shopping districts and e-commerce sites is the bounty of retail choices they provide. But such abundance makes it trickier for stores to differentiate themselves.…
Retail/Brands
Articles
In Celebration of Shopping
Fashion’s Night Out is back. And for those wondering if it is bigger and better than ever, in a word: Bieber. As in, Justin Bieber, who says in the event’s…