Articles
Articles
Articles
Resilient Amidst Ups And Downs
American consumers are good at handling roller coaster rides – be it a national presidential election, a powerfully destructive hurricane, or a potentially damaging fiscal cliff. Since early fall, U.S.…
Articles
Making The Connection
Retailers are increasingly investing in their mobile commerce platforms, be it an app or a mobile web site, to encourage consumers to use them while out shopping. But sometimes just…
Articles
From Fashion to Fashioning
It was not that long ago when fashion bloggers were considered super-fan party crashers at Fashion Week shows. Soon enough, though, they were recognized as influencers, with some gaining notoriety…
Articles
Screen Time
Initially, smartphones and tablets were considered groundbreaking for checking email on the run. Today, though, they are a hot retail platform that is growing as fast as stores can adapt…
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Breaking with Restraint
Jobs, taxes and the national debt are still on the lips of every politician and pundit. Yes, it is the Age of Austerity. But that has not stopped U.S. shoppers…
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Keeping It Fresh
When companies have one product that stands as the cornerstone of their business, they often do not want to stray too far for fear of losing loyal customers. But in…
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Enhancing the Experience
Consumers may still shop at their favorite apparel stores, but increasingly they are hitting the Internet first. Some prefer to research the store’s offerings, or ask friends for their opinion…
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Hoping for a Positive Holiday
This holiday season promises to be a positive one for retailers, even though the industry does not expect the gangbuster business of last year. While Back-To-School yielded higher than expected…