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Articles

Consumers

Consumers on Apparel Issues: Denim Jean Customer Comments

Consumers on Apparel Issues: Denim Jeans

Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.

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Consumers

Cheering for the Red, White & Blue

Around the July 4th holiday, patriotism runs high.  So it is an ideal time for retailers to promote that American original, denim — especially to men, who are particularly loyal…

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Consumers

To Love & Cherish

Embellishments and advances in fabric treatments have designers insisting a cotton gown is not just for beach weddings, but can be anything the bride wishes: breezy, vintage, formal…and definitely beyond…

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Retail/Brands

Retail Everywhere: Omni-Channel Apparel Shopping

The boundary between in-store and online apparel shopping is vanishing in the minds of consumers. Offering a seamless or “OMNI-CHANNEL” retail experience to U.S. apparel shoppers across all avenues they…

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Consumers

Constant Comment

Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…

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Retail/Brands

Forging Relationships

Today, retail is all about engagement: learning what the consumer wants, while promoting products and messages – often without a selling mentality. And it is making everyone more social. McKinsey’s…

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Retail/Brands

Fast Transformation

When consumers think “fast fashion,” their first thought might not be sustainable fabrics.  But after years of hearing about how they are peddling “throwaway” apparel, leading retailers of low-price, trendy…

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Consumers

Old Faithful

Back in 1873, the airplane had yet to be invented, horses were the most popular mode of transportation, indoor plumbing was a luxury — and denim jeans were born.  While…

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Retail/Brands

The ‘I’ of the Tiger

The potential held by China’s enormous population never fails to quicken the pulse of retailers.  And e-commerce, especially via mobile devices, is one of the hottest avenues for doing business…

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Supply Chain

Making Green the New Black

Corporate social responsibility is not about minding one’s manners on Facebook and Twitter, but about embracing sustainability models. Gucci has adopted a “Sustainable Value” philosophy, and says a supply chain…

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