We have updated our Terms and Conditions and Privacy Policy with important information about our collection and use of your data and your data privacy options.

Articles

Articles

Retail/Brands

Reading, Writing & Retailing

The school year may have only just ended, but retailers already have their eye on the second-biggest season of the year: Back-to-School.  And while stores will wait to exhale until…

Read More

Retail/Brands

The Experiential Shopper

From malls with indoor water parks to boutiques proffering plush sofas and cocktails, stores are working harder to make shopping more inviting for today’s time-pressed, distracted shopper – all in…

Read More

Consumers

Actively Multi-Tasking

Exercise enthusiasts have long embraced activewear that does double duty beyond a workout.   And thanks to more novel crossover pieces, such as a skirted capri or UPF 50 climbing pants,…

Read More

Consumers

Driving Demand for Denim Jeans

Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…

Read More

Consumers

Consumers on Apparel Issues: Denim Jean Customer Comments

Consumers on Apparel Issues: Denim Jeans

Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.

Read More

Consumers

Cheering for the Red, White & Blue

Around the July 4th holiday, patriotism runs high.  So it is an ideal time for retailers to promote that American original, denim — especially to men, who are particularly loyal…

Read More

Consumers

To Love & Cherish

Embellishments and advances in fabric treatments have designers insisting a cotton gown is not just for beach weddings, but can be anything the bride wishes: breezy, vintage, formal…and definitely beyond…

Read More

Retail/Brands

Retail Everywhere: Omni-Channel Apparel Shopping

The boundary between in-store and online apparel shopping is vanishing in the minds of consumers. Offering a seamless or “OMNI-CHANNEL” retail experience to U.S. apparel shoppers across all avenues they…

Read More

Consumers

Constant Comment

Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…

Read More

Retail/Brands

Forging Relationships

Today, retail is all about engagement: learning what the consumer wants, while promoting products and messages – often without a selling mentality. And it is making everyone more social. McKinsey’s…

Read More