Retail Everywhere: Omni-Channel Apparel Shopping

The boundary between in-store and online apparel shopping is vanishing in the minds of consumers. Offering a seamless or “OMNI-CHANNEL” retail experience to U.S. apparel shoppers across all avenues they browse and buy clothing can help protect a retailer’s or brand’s competitive advantage. Explore the latest findings about apparel shopping behaviors, preferences, and concerns and discover ways to optimize influence and sales across various retail touch-points.