Articles
Articles
Consumers
Articles
Creating Buzz
With nearly 400 fashion shows running during New York’s recent fashion week, competition is fierce to reach consumers and stand out from the crowd. Designers and brands have long since abandoned…
Retail/Brands
Articles
Looking Forward
A spate of positive economic news – low gas prices, strong employment figures, and high consumer confidence among the factors – means retailers can expect solid growth through 2015. This…
Consumers
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…
Consumers
Articles
For Your Sweetheart
Ahh, Valentine’s Day. The day when men feel pressured to do something nice for that special someone in their life, and somehow a box of tempting chocolates always figures into…
Consumers
Articles
Underneath it All
A few years ago, intimates were fun and fresh and colorful and then… nothing changed. It seems consumers are finding the category a little ho-hum. However, there are some bright…
Supply Chain
Articles
Easing Apparel Sourcing Cost Pressures
Market forces inside and outside of China that have kept cotton prices higher in recent years are disappearing. As a result, cotton prices around the world have moved lower. The…
Retail/Brands
Articles
In a Man’s World
In an effort to keep menswear sales as strong as they’ve been the last few years, retailers are going beyond seeking out the top trends. They are working to make…
Retail/Brands
Articles
Holiday Post-Game
Now that holiday 2014 retail sales have been reported — and it looks like U.S. consumers came out ready to play — analysts are interested in how much discounting played…
Consumers
Articles
Generational Gap
It wasn’t that long ago when marketers merely had to place ads in newspapers and magazines, or on TV or the radio to reach their audience. Generally, a lot of…
Retail/Brands
Articles
Holiday Bustle
No sooner did Thanksgiving weekend end and media reports were declaring that not only was Black Friday a bust with consumers (down 11% from last year), but retailers had better…