Articles
Articles
Consumers
Articles
Updating Favorites
This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for his supporting role as Rocky Balboa in Creed, the latest sequel to the Rocky…
Consumers
Articles
Using Data to Create Customer Bonds
Believe it or not, there was a time when shoppers on the East Coast didn’t recognize all the stores on the West Coast. The same was true of shoppers up…
Articles
Accepting Reality
Customers might not be real retail merchandisers, but they like to play them online. At least when it comes to consumer reviews. Whether effusive and positive or outright negative, shoppers…
Supply Chain
Articles
Behind Fashion’s Fabulousness
Every time there’s a major snowfall or painfully cold weather conditions, someone takes to Facebook to make a snarky comment about global warming. But the reality is, 70 percent of…
Retail/Brands
Articles
Urban Boom
If the children are our future, so, apparently, is a lot of urban living. Recent headlines have Millennials leaving the suburbs behind for the nation’s cities, both big and small.…
Consumers
Articles
A Growing Market
It might be clear around the other side of the world, but China’s appreciation of that iconic American product — the denim jean — is strong. Yet indicators show there’s…
Retail/Brands
Articles
Looking Back
This past holiday season, the American consumer could have been called anything from finicky to punctually challenged. But at the end of the day, they quit their procrastinating and spent…
Supply Chain
Articles
Supply Chain Insights – Millennials
Key Insights Faster fashion, omnichannel approaches, and product education are instrumental to win all Millennial segments. Offer innovative digital platforms and customization options to capture elusive shoppers. Use targeted marketing…
Consumers
Articles
It’s a New Year
The last broken Christmas cookie has been eaten, every chip known to mankind (from original Fritos to organic beet snacks) has been sampled, and the eggnog is long gone. Yes,…