Articles
Articles
Retail/Brands
Articles
Fast vs. Slow
In a world where demanding consumers want everything faster, the term fast fashion has taken on a less than desirable connotation: big conglomerates using unfair labor practices to sell inexpensive,…
Consumers
Articles
The Birthday of the Blue Jean
Wednesday marked the birthday of a true American icon: the blue jean. It’s been 142 years since Levi’s received the patent for its riveted-for-strength denim jean. And for generations, the…
Retail/Brands
Articles
Strength of Small Businesses
The news last week that the U.S. economy added 230,000 jobs in April says a lot about the strength of small business, since about half of all American workers own…
Consumers
Articles
Dressing for the Seasons
If there’s one thing American shoppers love, it’s a sale. It’s a buying behavior that was initiated by retailer decades ago. Since stores have deliveries so early in the season,…
Supply Chain
Articles
CHINA’S BABY CARE & FEMININE HYGIENE MARKETS
KEY INSIGHTS Educate shoppers on the health and comfort benefits of baby care products to encourage higher consumption. Market to first-time tampon users through informative promotions. Increase cotton offerings in…
Consumers
Articles
Storytelling with Cotton
When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…
Articles
From Digital to In-Store
Although “clienteling” might have a number of definitions, and myriad paths to best achieve it, it really means connecting with customers so well on every channel that they want to…
Consumers
Articles
From a Follow to a Sale
Bloggers haven’t just earned a seat at the fashion table, they’ve earned marketing contracts and growing respect from brands and retailers. These self-employed fashion journos are no longer considered crashers…
Supply Chain
Articles
Being Domestic
A byproduct of the Great Recession was the realization by many people that a lot of jobs had been off-shored over the years. The recession’s double-digit jobless rate led people…
Consumers
Articles
Connecting with the Curvy Customer
Americans are all about “Go Big or Go Home!” We have a penchant for living big time all the time. And for better or worse, it’s had an effect on…