Articles
Articles
Articles
Athleisure Category Remains Strong
A cursory look at the activewear industry might lead one to think the market is having a rough time. Store closings and lowered earnings announcements from major players will do…
Articles
Making Transparency a Priority
It's kind of funny how there are people who really care about certain things -- the food they eat, the medicines and vaccines they or their kids are given, their…
Articles
Finessing Final Preparations
It's hard to figure out who thinks summer flies by faster: kids or their parents. But for retailers and apparel brands, the all-important Back-To-School (BTS) season is anticipated nearly as…
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Strong Potential
For a long time, men were not considered a big target audience for fashion. Menswear was often thought to be a replenishment business, where the clothes were often purchased by…
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Wanting the Experience
It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy in-store, but they're spending on things…
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Looking to Expand
It comes as no surprise to those in the garment business that the U.S. retail market is going through a change. Consumers are spending less on products and more on…
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The Buzz Behind Activewear
When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than its performance abilities. But activewear makers…
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Getting It Right
It's no secret that buying apparel online isn't easy, for either the consumer or the retailer. Consumers have to wonder about fit, comfort, and how the fabric actually feels. Retailers…
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What to Expect
The phrase "as soft as a baby's bottom" doesn't mean much until you actually come into contact with a newborn baby, where the difference between adult skin and this tiny…