Consumer Research
Consumer Research
Articles | Consumer Research
How is the Economy Affecting Apparel Shoppers?
Even though inflation has decreased steadily for six months, unemployment is at its lowest level in half a century and U.S. single-family housing starts increased by double digits in December,…
Infographics/Charts | Consumer Research
Supply Chain Insights – Disinfecting Wipes
What U.S. Consumers Look for in Wipes
Articles | Consumer Research
Gen Z + Gaming = Fertile Retail Ground
While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…
Articles | Consumer Research
This is How Fashion Can Help America Recycle
The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…
Articles | Consumer Research
New Consumerism: Who Today’s Shoppers Are & Where They Spend Money
If the last nearly three years have taught the industry anything, it’s that change can happen in multiple areas very quickly — think pandemic, gas prices, inflation — and their effects can change customer…
Infographics/Charts | Consumer Research
Things to Know About Water Temperature & Laundering Habits
Things to Know About Water Temperature & Laundering Habits
Articles | Consumer Research
Guess Which Generation Wants Sustainable Clothes the Most
When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…