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Consumer Research

Consumer Research

Consumers

How is the Economy Affecting Apparel Shoppers?

Even though inflation has decreased steadily for six months, unemployment is at its lowest level in half a century and U.S. single-family housing starts increased by double digits in December,…

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Consumers

Supply Chain Insights – Disinfecting Wipes

What U.S. Consumers Look for in Wipes

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Consumers

Gen Z + Gaming = Fertile Retail Ground

While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…

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Consumers

This is How Fashion Can Help America Recycle

The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…

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Consumers

New Consumerism: Who Today’s Shoppers Are & Where They Spend Money

If the last nearly three years have taught the industry anything, it’s that change can happen in multiple areas very quickly — think pandemic, gas prices, inflation — and their effects can change customer…

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Consumers

Back-to-School 2022

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Consumers

Things to Know About Water Temperature & Laundering Habits

Things to Know About Water Temperature & Laundering Habits

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Consumers

Guess Which Generation Wants Sustainable Clothes the Most

When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…

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Consumers

Activewear Research – Q&A

 

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