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Consumer Research

Consumer Research

Consumers

Gen Z + Gaming = Fertile Retail Ground

While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…

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Consumers

This is How Fashion Can Help America Recycle

The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…

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Consumers

Guess Which Generation Wants Sustainable Clothes the Most

When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…

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Consumers

Activewear Research – Q&A

 

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