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Consumer Research

Consumer Research

Consumers

Here’s Why Stores Should Expect a Positive Cheerful Holiday

Holiday 2024 is poised to be positive for retailers and brands, despite concerns about inflation and a shorter shopping season. But make no mistake, this year’s Christmas shoppers will be…

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Consumers

The Surprising Ways Gen Z is Shopping Now

A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…

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Consumers

This is How Parents Plan to Spend for Back-to-School 2024

Earlier this summer, Limited Too held a rooftop party in New York to kick off the return of the iconic tween brand before the start of the new school season.…

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Consumers

Things to Know About Back-to-School 2024

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Consumers

Consumers, Retail and What to Expect in 2024? It’s Tricky

Another holiday season is just about in the books and, of course, the retail industry is looking to suss out trends for 2024 before January hits. That’s always tricky, but…

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Consumers

Here’s Where & What Holiday Consumers Will Buy (Despite Their Economic Jitters)

Consumers may seem like walking contradictions right now – saying they feel one way about the economy but acting differently with when it comes to purchasing. And that has helped…

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Retail/Brands

‘Tis the Season – And It Should Be Merry & Bright

It’s that time of year again, when people are hauling out the holly, Jack Frost is nipping at noses and – if expectations prevail – shoppers will be rushing home…

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Consumers

Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time

There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…

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Consumers

Despite Decreased Inflation, Back-to-School May Be Impacted

Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…

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Consumers

Things to Know About Back-to-School 2023

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