Shopping
Shopping
Consumers
Articles
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
Consumers
Articles
Men at Work
For so long, the male shopper was pigeonholed as one who let his significant other buy his clothes. Or, he disliked clothes shopping so much he just wanted to end…
Retail/Brands
Articles
Hedging on the Holiday
This year’s Back-to-School shopping season was not as strong as expected, leading many in the apparel retail industry to scale down expectations for a record-breaking holiday season. But along with…
Consumers
Articles
Captivating the Indian Apparel Shopper
Keywords: India, Indian, clothing, apparel, retail, fiber, cotton, shopping, habits, preferences, fashion, quality, growing, paisa vasool
Retail/Brands
Articles
From Mobile to Brick-and-Mortar
The average U.S. shopper may well be checking her cell phone while shopping for apparel in-store. But she’s not necessarily showrooming for a better deal online. Today’s savvy retailers are…
Consumers
Articles
Catering to the In-Betweens
Today’s kids are vocal about what they do and do not like — even if mom and dad control the wallet – and their spending habits are still a boon…
Consumers
Articles
Creating Communities
With the sheer abundance of social media sites, retailers have a variety of ways to connect with their shoppers. But for those who truly want to engage with their customers,…
Retail/Brands
Articles
Big Data
If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the outfits they like best. [quote]While a good gut instinct for…
Consumers
Articles
Evolving Parties
Though Fashion’s Night Out isn’t being held in the U.S. this year, retailers are still adopting its tenets: music, celebrities, catwalks and designer appearances all designed to creating a more…
Consumers
Articles
The Roar of the Crowd
The last 20 years in retail have been marked by increasingly sophisticated technology. Take crowdsourcing: it evolved from asking consumers which pattern to stick on a T-shirt to becoming an…