Shopping
Shopping
Retail/Brands
Articles
The Experiential Shopper
From malls with indoor water parks to boutiques proffering plush sofas and cocktails, stores are working harder to make shopping more inviting for today’s time-pressed, distracted shopper – all in…
Consumers
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
Retail/Brands
Articles
Retail Everywhere: Omni-Channel Apparel Shopping
The boundary between in-store and online apparel shopping is vanishing in the minds of consumers. Offering a seamless or “OMNI-CHANNEL” retail experience to U.S. apparel shoppers across all avenues they…
Consumers
Articles
Constant Comment
Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…
Retail/Brands
Articles
Forging Relationships
Today, retail is all about engagement: learning what the consumer wants, while promoting products and messages – often without a selling mentality. And it is making everyone more social. McKinsey’s…
Retail/Brands
Articles
Fast Transformation
When consumers think “fast fashion,” their first thought might not be sustainable fabrics. But after years of hearing about how they are peddling “throwaway” apparel, leading retailers of low-price, trendy…
Retail/Brands
Articles
The ‘I’ of the Tiger
The potential held by China’s enormous population never fails to quicken the pulse of retailers. And e-commerce, especially via mobile devices, is one of the hottest avenues for doing business…
Retail/Brands
Articles
Countering Showrooming
A specialty grocery store in Australia made headlines around the world when it began charging a $5 fee for simply browsing. But experts say this reaction to showrooming – researching…
Consumers
Articles
Teen Beat
For teens, there is no shortage of venues to find celebrity news, hair tips and apparel inspiration. From TV shows and movies to Huff Post Teen, style messages are ubiquitous. …
Consumers
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…