Shopping
Shopping
Articles
Global Consumer Insights – United Kingdom
Along with shoppers in Europe and the U.S., UK consumers have reduced their shopping frequency, become less impulsive, and are shopping at lower-priced retail channels over the past fifteen years.Realizing…
Articles
Let’s Talk Back-to-School
Summer is kicking into high gear for elementary, high school, and college kids across the country. But stores are gearing up for the 2016 Back-to-School season, and hopes are high…
Articles
Global Consumer Insights – Germany
Over the past fifteen years, German consumers’ shopping frequency and impulse purchases have declined, although they remain more quality-conscious and impulsive than their American counterparts. Brands must be adept at…
Articles
Create a Shopping Experience
When someone needs a new pair of jeans, does she "go shopping" for them, or are they an item thrown in a cart when she "does" her shopping? Industry experts…
Articles
Bringing Up Baby
For new parents, one of the fun things about dressing their baby is the choice in outfits. Their little girl can be a rocker baby one day, and a flowery…
Articles
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer…
Articles
Mining the Data
By now, everyone has heard about big data — those large data sets that reveal shopping patterns, style trends, and human behavior, all of which can help predict what will…
Articles
Things are Looking Up
While fashion shows and women’s glossies are filled with hyper thin girls, the reality is their body types don’t come close to representing the average American woman. Researchers say social…
Articles
Quick, Easy, and Seamless
Smartphones have become such an appendage that when people are running out of the house, it’s more conceivable they would forget their wallet before they forget their device. It’s this…