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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
Global Consumer Insights – Italy
Apparel, Articles, Europe, Featured, Insights, Region, Retail, Shopping, Topics, Types

Global Consumer Insights – Italy


Although Italians’ affinity for clothes shopping is among the highest globally, they are more pragmatic shoppers. As store displays are the top source of clothing inspiration among Italian consumers, brands and retailers have more of an opportunity in Italy compared to other developed markets to use their stores as a forum to educate consumers about their brand, products, and inspire their wardrobe choices.

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Global Lifestyle Monitor – Italy 2016

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