By 2030, India is expected to become the world’s third largest apparel market with spending on clothes projected to more than double. Brands such as H&M, Gap, and Juicy Couture have recently entered the market to take advantage of strong apparel spending growth. However, the market is not homogeneous. Economic development and cultural differences make apparel habits vastly different across the country. Success in the Indian market will require a keen understanding of these differences and customized marketing, advertising, and product assortment to meet consumers’ diverse needs.