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Global Consumer Insights – Colombia
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Global Consumer Insights – Colombia


Colombian consumers’ love of clothes shopping has remained strong and their shopping frequency has increased over the past fifteen years. However, they have shifted their purchases to lower-priced retail channels. Because family, friends, and social media are the top sources of fashion inspiration among Colombian consumers, gaining customer loyalty will require coordinated efforts to develop a ground up, strong word-of-mouth campaign for brand and retailers.

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Global Lifestyle Monitor – Colombia 2016

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