Shopping
Shopping
Consumers
Articles
Constant Comment
Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…
Retail/Brands
Articles
Retail Everywhere: Omni-Channel Apparel Shopping
The boundary between in-store and online apparel shopping is vanishing in the minds of consumers. Offering a seamless or “OMNI-CHANNEL” retail experience to U.S. apparel shoppers across all avenues they…
Consumers
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
Retail/Brands
Articles
Big Data
If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the outfits they like best. [quote]While a good gut instinct for…
Consumers
Articles
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
Retail/Brands
Articles
Holiday 2013: A Cotton Clothing Carol
This holiday season, clothing retailers can heed the warnings of ghosts of purchases past to influence the present and the future sales. Customer reviews of clothing purchases will impact what…
Consumers
Articles
Reviving Consumer Demand for Home Textiles
The turnaround in the U.S. housing market has resulted in stronger home textile sales, but quality issues threaten to hamper future sales potential. Eight of the top 10 U.S. home…
Supply Chain
Articles
Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…
Consumers
Articles
Intimately Speaking
The intimates and underwear market has been boosting its fashion quotient in a move to drive up sales post-recession. That has led to more color for men, and silhouette choices…
Consumers
Articles
The Importance of Being Earnest
The great thing about the internet is everyone has a voice. Unfortunately, that can also be a bad thing when it comes to customer comments. Whether it’s a pair of…