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Purchasing Power
Raw cotton’s volatile price increases have made many in the industry jittery, too. Yet new research from Cotton Incorporated shows that consumers are actually willing to pay more than what…
Retail/Brands
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‘Net Increases
It is hard to believe there was once a time when consumers were wary of shopping online. Internet apparel shopping queries first appeared in the Lifestyle Monitor™ survey in 2000.…
Consumers
Articles
Quality Pursuits
When the economy was booming and credit was easy, consumers cared less about the long term – in their apparel choices as much as in their savings account. But in…
Consumers
Articles
Ready For Action
The NFL’s Super Bowl brings people together for one day each year to celebrate that most American of sports: professional football. And when it is over, viewers will snap up…
Retail/Brands
Articles
Seasonless Style
Consumers are shopping more shrewdly than ever. They cross-check products and pricing before they head to stores, and arrive armed with smartphones as backup. They want products that wear well…
Retail/Brands
Articles
New Laps of Luxury
If it is good to be rich, it is just as good to be a business that caters to the sector. The luxury apparel market is alive, well and growing…
Consumers
Articles
A New Mentality
Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and Andre 3000, comes at a time when more U.S. men are taking their personal…
Consumers
Articles
London Calling
Come summer, the international spotlight will shine on the United Kingdom when the 2012 Olympics begin in London. While billions worldwide will be watching athletes striving to achieve their personal…
Retail/Brands
Articles
Rising Standards
A few years ago when jobs and incomes took a hit, consumers became obsessed with getting the lowest price possible when shopping for clothes. But then “frugal fatigue” set in,…
Consumers
Articles
What’s In Store?
With consumers increasingly shopping online, brick-and-mortar retailers have had to step up their game to remind shoppers that the in-store experience is worthwhile, too. Top-notch customer service, curated selections, enhanced…