Fiber Preferences
Fiber Preferences
Consumers
Articles
Empowerment & Endurance
Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female strength, Rosie the Riveter. The campaign…
Consumers
Articles
Look Who’s Flourishing on Their Golden Anniversary
Some pretty momentous events happened 50 years ago: the U.S. voting age was lowered from 21 to 18; Paul McCartney announced the Beatles were disbanding; and Cotton Incorporated was formed…
Consumers
Articles
Connecting With the Hispanic Market
Despite divisions that seem to make headlines everyday, America continues to be the melting pot of the world. And while their growth has slowed, the U.S. Hispanic population is steadily…
Supply Chain
Articles
The Benefits of Getting Technical with Cotton
If anyone doubts the staying power of cotton, consider that it was used 7,000 years ago for clothing in Ancient India, according to The History of Clothing. Its popularity has…
Consumers
Articles
The Natural Way to a Millennial Mom’s Heart
Somewhere between being called the Boomerang Generation (because a lack of finances meant they had to move back in with their parents) and Trophy Kids (because they were rewarded not…
Consumers
Articles
Par for the Course
Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural fiber being linked with performance features,…
Supply Chain
Articles
Being Transparent
An 18-year-old college student walked through a mall, pointed to a particular fast fashion store and said he'd never shop there because of how it treated workers in its manufacturing…
Consumers
Articles
“Sparking Joy”
After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward paring down their closets and creating…