Apparel
Apparel
Retail/Brands
Articles
Holiday 2013: A Cotton Clothing Carol
This holiday season, clothing retailers can heed the warnings of ghosts of purchases past to influence the present and the future sales. Customer reviews of clothing purchases will impact what…
Consumers
Articles
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
Consumers
Articles
Captivating the Indian Apparel Shopper
Keywords: India, Indian, clothing, apparel, retail, fiber, cotton, shopping, habits, preferences, fashion, quality, growing, paisa vasool
Retail/Brands
Articles
Curating Experiences
Perhaps door-to-door salesmen were the first experiential marketers, holding out brushes and vacuums for potential buyers to try on the spot. Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive…
Consumers
Articles
The Roar of the Crowd
The last 20 years in retail have been marked by increasingly sophisticated technology. Take crowdsourcing: it evolved from asking consumers which pattern to stick on a T-shirt to becoming an…
Consumers
Articles
Getting Intimate
Today’s intimates are so varied in color, style, sexiness and fun they bear almost no resemblance to underthings of even the recent past. But one thing has not changed: how…
Retail/Brands
Articles
Reading, Writing & Retailing
The school year may have only just ended, but retailers already have their eye on the second-biggest season of the year: Back-to-School. And while stores will wait to exhale until…
Consumers
Articles
Actively Multi-Tasking
Exercise enthusiasts have long embraced activewear that does double duty beyond a workout. And thanks to more novel crossover pieces, such as a skirted capri or UPF 50 climbing pants,…
Consumers
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
Consumers
Articles
Consumers on Apparel Issues: Denim Jeans
Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.