Apparel
Apparel
Consumers
Articles
The Kids Have It
Nothing in this world is certain but death and taxes – and kids outgrowing their clothes. It’s a steady market that has replenishment built right in. However, despite the short…
Consumers
Articles
All Cotton for 24 Hours
When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…
Consumers
Articles
Fashion Forward
“Denim is not going away any time soon. The rise of denim into the active market is just another cyclical trend. The young generation who grew up with skinny jeans…
Consumers
Articles
On the Catwalk
Every year, New York’s Fashion Week seems to become more democratic in its effort to bring high fashion to the masses. What started in 1943 as a unified way for…
Supply Chain
Articles
Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…
Retail/Brands
Articles
Taking High-Low to New Heights
More than 30 years ago, Halston and JC Penney made history with the first high/low, designer/retailer collaboration. The pioneering venture did not resonate with critics, however, who felt Halston was tainting…
Consumers
Articles
On the Run
The average person has 2-to-4 million sweat glands. Experts say one hour of exercising can result in enough sweat to fill from one-and-a-half to three 16 oz. water bottles. While…
Retail/Brands
Articles
The Gender Divide
The more things change among male and female shoppers, the more they stay the same. Men might be taking more of an interest in fashion than their dads did, but…
Consumers
Articles
Pumping Up Activewear
Are women are buying more fitness apparel because they are determined to get in shape, or because ath-leisure fits the U.S. mindset at the register and on the runways? Whatever…
Consumers
Articles
Sizing Solutions
Fit remains an essential component for shoppers looking to buy something new. So both online and brick and mortar retailers are looking toward high tech solutions in an effort to…