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Apparel
Articles
Global Consumer Insights – United Kingdom
Along with shoppers in Europe and the U.S., UK consumers have reduced their shopping frequency, become less impulsive, and are shopping at lower-priced retail channels over the past fifteen years.Realizing…
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Global Consumer Insights – Germany
Over the past fifteen years, German consumers’ shopping frequency and impulse purchases have declined, although they remain more quality-conscious and impulsive than their American counterparts. Brands must be adept at…
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Stay Cool for the Summer
If you're one of the unfortunate who's experienced the triple-digit heat that keeps scorching the Western states, it probably doesn't sound like a stretch to learn last month was the…
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Let’s Hear It For the Home Team
With the country celebrating its birthday next week, there will be plenty of flag waving going on from coast to coast. And in this political year, one of top discussions…
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Here Comes the Comfort
It’s that time of year when something old, something new, something borrowed, and something comfortable…. Oh, wait — that’s not part of the traditional matrimonial rhyme. But for most brides,…
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Mining the Data
By now, everyone has heard about big data — those large data sets that reveal shopping patterns, style trends, and human behavior, all of which can help predict what will…
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Things are Looking Up
While fashion shows and women’s glossies are filled with hyper thin girls, the reality is their body types don’t come close to representing the average American woman. Researchers say social…
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Cotton and the Great Outdoors
Among the many scenes where one had to suspend disbelief while watching the Oscar-nominated “The Revenant” were those where frontiersman walked through icy river waters and then plodded through knee-deep…