Apparel
Apparel
Articles
Global Consumer Insights – Italy
Although Italians’ affinity for clothes shopping is among the highest globally, they are more pragmatic shoppers. As store displays are the top source of clothing inspiration among Italian consumers, brands…
Articles
Global Consumer Insights – Mexico
Robust growth projections of Mexico’s apparel spending have motivated brands such as H&M, Gap, Abercrombie, and Amazon to enter and expand in the market. Despite this development, cultural, retail, and…
Articles
Global Consumer Insights – Japan
Clothes shopping affinity, frequency, and impulse purchasing has declined in Japan over the past fifteen year. Yet, the growing popularity of online shopping offers brands the opportunity to tap into…
Articles
Global Consumer Insights – China
The projected doubling in China’s apparel market will be driven by its upper middle class. The upper middle class in China is projected to grow from 8% of the population…
Articles
Global Consumer Insights – India
By 2030, India is expected to become the world’s third largest apparel market with spending on clothes projected to more than double. Brands such as H&M, Gap, and Juicy Couture…
Articles
Global Consumer Insights – Turkey
Due to intense retail development over the past fifteen years, Turkish shoppers have shifted away from unorganized outlets such as independent stores and street markets towards specialty retailers. Contrary to…
Articles
Global Consumer Insights – Colombia
Colombian consumers’ love of clothes shopping has remained strong and their shopping frequency has increased over the past fifteen years. However, they have shifted their purchases to lower-priced retail channels.…
Articles
Global Consumer Insights – Thailand
Although Thailand’s apparel market is projected to grow over 60% in the coming 15 years, it remains underdeveloped. Almost 7 in 10 Thai consumers shop for most of their apparel…
Articles
Global Consumer Insights – United Kingdom
Along with shoppers in Europe and the U.S., UK consumers have reduced their shopping frequency, become less impulsive, and are shopping at lower-priced retail channels over the past fifteen years.Realizing…
Articles
Global Consumer Insights – Germany
Over the past fifteen years, German consumers’ shopping frequency and impulse purchases have declined, although they remain more quality-conscious and impulsive than their American counterparts. Brands must be adept at…