Active/Athleisure
Active/Athleisure
is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as at the workplace, at school, or at other casual or social occasions.
Consumers
Consumers
Articles
Growth in Athleisure
In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their pajamas as the coronavirus shutdown forced…
Consumers
Articles
Stop the Synthetics
As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans to turn to home workout routines.…
Consumers
Articles
How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie Eilish, the 18-year-old who set Grammy…
Supply Chain
Articles
Outdoor Brands
At June's Outdoor Retailer (OR) Summer Market, as in years before, performance technology was a big part of the show. But this time, visitors could find new developments in high-tech…
Consumers
Articles
Par for the Course
Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural fiber being linked with performance features,…
Retail/Brands
Articles
#activewear
A quick Instagram search for #activewear will quickly reveal joggers, sleeveless tops, yoga pants, and more are being worn not just for workouts, but for travel, hanging with friends, and…
Consumers
Articles
The Indoor Generation
Have you ever looked at people who work or exercise outside when it's bitterly cold or oppressively hot and thought, "How are they out there on a day like today?"…
Consumers
Articles
Streetwear’s Not Going Anywhere
By the time Marc Jacobs sent grunge apparel down the runway in 1992, there were cynics who said it was "ludicrous" to spend a lot to be greasy-looking, and others…
