Search Results
Consumers
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
Supply Chain
Articles
Leading Responsibly
Cotton LEADS™, the program launched last year to raise awareness regarding the responsible growing practices among cotton producers in the U.S. and Australia, now has more than 100 textile business…
Supply Chain
Articles
CHINA’S BABY CARE & FEMININE HYGIENE MARKETS
KEY INSIGHTS Educate shoppers on the health and comfort benefits of baby care products to encourage higher consumption. Market to first-time tampon users through informative promotions. Increase cotton offerings in…
Supply Chain
Articles
The Great Outdoors
For people who are at one with the great outdoors, attending the Outdoor Retailer Summer Market is akin to Christmas in July. From tool-equipped watches that can tighten screws to…
Consumers
Articles
The Use of Natural Fibers
Consumers are an interesting bunch. They have fiber and fashion preferences, but sometimes, for reasons ranging from fit to price to convenience, they end up buying products that end up…
Consumers
Articles
The Comfort of Cotton
One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is that many people feel they just…
Consumers
Articles
The Touch, The Feel
It's been called one of the most influential taglines in the U.S. Over the past four decades, the song has been sung by a bevy of well-known popular singers. Familiar…
Supply Chain
Articles
Embracing Sustainability
From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into acquiring far more clothes than ever…
Supply Chain
Articles
Being Transparent
An 18-year-old college student walked through a mall, pointed to a particular fast fashion store and said he'd never shop there because of how it treated workers in its manufacturing…