Out of economic crisis comes change. But that doesn’t mean that people abandon the things that are familiar and provide comfort. It just means these things tend to evolve. The…

The recent New York Denim Days Festival, a two-day event open to the public, combined the best of what festivals have to offer: food trucks, live music acts, industry panel…

The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's work pants with copper rivets in…

America is a leader in many areas, one of them being a top consumer market. That has its pros -- we can be counted on to buy a lot of…

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…