Despite Inflation Jitters, BTS Apparel Sales Expected to Rise

Right now, it’s the season of “no more pencils, no more books,” but the coming days will see Back-to-School (BTS) shopping kicking into high gear. And this season, despite any…

Here’s How Fashion Brands Can Go Plastic Free Beyond July

Now that we’re fully involved in the hazy days of summer, it means pool time, barbecues and, more recently, Plastic Free July. This initiative by the Plastic Free Foundation aims…

Here’s Why Modern Performance Cotton & Gorpcore Make Sense

Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…

Why Transforming Stores is Essential to Keep Today’s Consumer

The COVID pandemic forced consumers to shop differently when stores were shut down for months on end. The issue for retailers now, though, is figuring out how to fulfill the…

Blue Jeans Celebrate a Big Birthday with Style & Sustainability

As the blue jean celebrates its 150th birthday on May 20, one wonders if the garment could serve as a master class in how constant reinvention is good for business.…

After 150 Years, Here’s Why Americans Are Still Pulling Their Jeans On

So much about American life has changed since the 1870s. For starters, 12 U.S. states had yet to be admitted to the Union back then. Horses provided the main mode…

Here’s Why the Seal of Cotton Can Benefit Fashion Brands

It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton…

These Tech Firms Want to Lift Customer Loyalty

Retaining customer loyalty has been a concern for brands and retailers since, well, forever. But factors like online shopping and social media made things more complicated. And then COVID took…

Here’s Why Brands Are Leaning into Natural Fibers

When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…