Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles | Fashion & Apparel Trends
Invest in Our Planet
It’s been more than half a century since the world’s first Earth Day, when 20 million Americans called for greater protections for the planet. The Earth Day movement continues tomorrow,…
Articles
Things to Know About COVID-19 & Consumer Concerns in China (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Articles
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Articles
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Articles | Consumer Research
Guess Which Generation Wants Sustainable Clothes the Most
When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…
Articles
Consumers Still Feathering Their Nests at Home
“Home is where we should feel secure and comfortable.” — Catherine Pulsifer, author After two years of spending a lot of time at home, who could blame consumers if they…
Infographics/Charts
Things to Know About Home Textiles – U.S. Edition
Things to Know About Home Textiles – U.S. Edition
Articles
Anything But Basics
The U.S. has been living with COVID for two years, and nobody knows that more than parents of young children. “Between remote schooling and playdates being cancelled, children’s routines are…
Articles
Better Omnichannel Experiences
A handful of pre-pandemic years ago, Target announced it was going to remodel its stores, add dozens of small-format locations and put endless aisle technology in the hands of its…
Articles
Brands & Customer Reviews
It’s no secret that the COVID-19 pandemic has led to significant growth in ecommerce over the last two years. But stores and brands might not realize the importance online reviews…