Purchasing Power

Raw cotton’s volatile price increases have made many in the industry jittery, too. Yet new research from Cotton Incorporated shows that consumers are actually willing to pay more than what…

COURTING THE MEXICAN APPAREL CONSUMER

Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…

Consumer Perspectives on “Green” Apparel

Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…

Constant Comment

Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…

Driving Demand for Denim Jeans

Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…

Captivating the Indian Apparel Shopper

Keywords: India, Indian, clothing, apparel, retail, fiber, cotton, shopping, habits, preferences, fashion, quality, growing, paisa vasool

Clothing Changes That Impact Satisfaction

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…

Reviving Consumer Demand for Home Textiles

The turnaround in the U.S. housing market has resulted in stronger home textile sales, but quality issues threaten to hamper future sales potential. Eight of the top 10 U.S. home…

Intimately Speaking

The intimates and underwear market has been boosting its fashion quotient in a move to drive up sales post-recession. That has led to more color for men, and silhouette choices…

All Cotton for 24 Hours

When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…