Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Purchasing Power
Raw cotton’s volatile price increases have made many in the industry jittery, too. Yet new research from Cotton Incorporated shows that consumers are actually willing to pay more than what…
Consumers
Articles
Quality Pursuits
When the economy was booming and credit was easy, consumers cared less about the long term – in their apparel choices as much as in their savings account. But in…
Consumers
Articles
Ready For Action
The NFL’s Super Bowl brings people together for one day each year to celebrate that most American of sports: professional football. And when it is over, viewers will snap up…
Consumers
Articles
A New Mentality
Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and Andre 3000, comes at a time when more U.S. men are taking their personal…
Consumers
Articles
London Calling
Come summer, the international spotlight will shine on the United Kingdom when the 2012 Olympics begin in London. While billions worldwide will be watching athletes striving to achieve their personal…
Consumers
Articles
The Power of Youth
Today’s persistent tweens are turning out to be a boon for the retail industry, which can bank on them no matter the economic climate. This new generation of 7-to-13 year…
Consumers
Articles
Making It Personally
This newest movement may be small in numbers, but it is big on ideals: American independent denim makers, designers who are producing small batches of top-quality jeans. In an age…
Consumers
Articles
Increasing Flexibility
The outfits of busy Americans are beginning to match their multi-tasking lives. Evidence can be seen at the home improvement and grocery stores, the children’s playground, even the movie theater. …
Consumers
Articles
Smart Clothes for Smart Workouts
On the street, in the gym, or at home on the treadmill, fitness enthusiasts everywhere are prone to grabbing the old workout faithfuls: cotton tees, bottoms and shorts. And more…
Consumers
Articles
What’s In Store?
With consumers increasingly shopping online, brick-and-mortar retailers have had to step up their game to remind shoppers that the in-store experience is worthwhile, too. Top-notch customer service, curated selections, enhanced…