Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Stop the Synthetics
As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans to turn to home workout routines.…
Articles
Par for the Course
Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural fiber being linked with performance features,…
Articles
The Irresistible Athleisure Trend
Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into a $44 billion business in America…
Articles
Updating Favorites
This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for his supporting role as Rocky Balboa in Creed, the latest sequel to the Rocky…
Articles
Get Active
Take less time to read the scorecard and more time to read the hole. — Chi Chi Rodriguez, PGA Golfer The United States has a large population of Hispanic Americans,…
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…