North America
North America
Consumers
Articles
Star Quality
The movie and music awards season may be over, but interest in celebrities never wanes. From movie premieres, to summer concerts to the always-fun dating and dumping scene, Americans love…
Retail/Brands
Articles
Beyond the Deal
The Great Recession schooled most consumers in the art of the deal. Smartphone apps and coupon websites fed consumer zeal to save in-store or snag free shipping for web orders. …
Retail/Brands
Articles
Rules of Engagement
Not long ago, retail was convinced that online meant the end of regular offline stores, and omni-channel retailing was not yet part of the lexicon. But “click-and-mortar” selling is transforming…
Consumers
Articles
COURTING THE MEXICAN APPAREL CONSUMER
Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…
Consumers
Articles
Equal Time
Businesses are all about getting the attention of the male audience come NFL playoff and Super Bowl time. But in men’s wear, brands and retailers have been making a dedicated…
Retail/Brands
Articles
Rethinking High/Low
Capsule collections. One-offs. Affordable couture collaborations. They are all products of high/low collaborations, but what used to seem unquestionably bankable has recently hit a few snags. This retail formula has…
Consumers
Articles
In with the Old, In with the New
Denim jeans have been around in some form for more than 100 years. Will consumers ever tire of wearing it? Only if designers stop being so innovative. Erin Barajas, director…
