[chart align=”right”]/wp-content/uploads/2012/08/keyinsights.jpg[/chart] The love affair with denim crosses continents, continues to inspire creativity in products beyond jeans, and shows resilience even in economically uncertain times. In the U.S. alone, more…

When companies have one product that stands as the cornerstone of their business, they often do not want to stray too far for fear of losing loyal customers.  But in…

Denim jeans have been around in some form for more than 100 years.  Will consumers ever tire of wearing it?  Only if designers stop being so innovative. Erin Barajas, director…

Back in 1873, the airplane had yet to be invented, horses were the most popular mode of transportation, indoor plumbing was a luxury — and denim jeans were born.  While…

Around the July 4th holiday, patriotism runs high.  So it is an ideal time for retailers to promote that American original, denim — especially to men, who are particularly loyal…

Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.

Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…