Consumers on Apparel Issues: Denim Jeans

Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.

Driving Demand for Denim Jeans

Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…

Clothing Changes That Impact Satisfaction

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…

All Cotton for 24 Hours

When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…

The Birthday of the Blue Jean

Wednesday marked the birthday of a true American icon: the blue jean. It’s been 142 years since Levi’s received the patent for its riveted-for-strength denim jean. And for generations, the…

Heritage Styling and Fabrics

Walking the aisles of the recent New York menswear market week shows, one thing was clear: despite all the buzz about athleisure, manufacturers are strong on denim. Very strong.[quote] “Denim…

A Perennial Favorite

Now that fall weather has finally hit most of the country, children are officially switching out their summer shorts and tees for other options as they head to school each…

Battle of the Bottoms

For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn't yet taken on the smell…