The Blue Jean Birthday Story: How It Started, How It’s Going Globally

It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…

Celebrating the Blue Jean

It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…

Denim in 2022

A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless pandemic. It should be noted, though, that virus-weary consumers aren’t taking this latest strain…

Preparing for a Comeback

After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…

Denim is Adapting & Evolving

With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even that perennial…

An Iconic Staple

Denim has always been a tried-and-true staple item here in the U.S. While the relatively recent athleisure trend may have affected America's denim sales, jeans remain the top bottomswear item…