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Featured
Consumers
Articles
Men at Work
For so long, the male shopper was pigeonholed as one who let his significant other buy his clothes. Or, he disliked clothes shopping so much he just wanted to end…
Supply Chain
Articles
Fabrics of the Future
The innovative technological finishes in some apparel fabrics today have come a long way since scientist Ruth Benerito first helped make 100% cotton wrinkle-resistant decades ago. Now, consumers can purchase…
Retail/Brands
Articles
Hedging on the Holiday
This year’s Back-to-School shopping season was not as strong as expected, leading many in the apparel retail industry to scale down expectations for a record-breaking holiday season. But along with…
Consumers
Articles
Captivating the Indian Apparel Shopper
Keywords: India, Indian, clothing, apparel, retail, fiber, cotton, shopping, habits, preferences, fashion, quality, growing, paisa vasool
Retail/Brands
Articles
Homegrown Retail
Americans always have something to argue about, but one thing they all agree on is the importance of buying U.S-made products. Enthusiasm for apparel that’s made in the USA continues…
Retail/Brands
Articles
From Mobile to Brick-and-Mortar
The average U.S. shopper may well be checking her cell phone while shopping for apparel in-store. But she’s not necessarily showrooming for a better deal online. Today’s savvy retailers are…
Consumers
Articles
Catering to the In-Betweens
Today’s kids are vocal about what they do and do not like — even if mom and dad control the wallet – and their spending habits are still a boon…
Consumers
Articles
Creating Communities
With the sheer abundance of social media sites, retailers have a variety of ways to connect with their shoppers. But for those who truly want to engage with their customers,…
Retail/Brands
Articles
Big Data
If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the outfits they like best. [quote]While a good gut instinct for…
Retail/Brands
Articles
Curating Experiences
Perhaps door-to-door salesmen were the first experiential marketers, holding out brushes and vacuums for potential buyers to try on the spot. Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive…