The Fine Art of Generational Appeal

Using data to zero in on the exact preferences to give consumers exactly what they want, no matter their age.

The Humble Tee, Elevated

Athleisure and high-end streetwear trends have stepped up the T-shirt game with luxury designers

Sharing Product Info on Intimate Level Key to Retail Future

Retailers mine every available opportunity to learn more about the consumer and share brand or product information so people can make informed decisions

To Attract Plus Size Shoppers, Speak Directly & Authentically to Her

The smart brands, though, see this opportunity and are making it their business to reach her specifically -- not just add her sizes as an afterthought.

Holiday Recap: A Gift for Retailers

Holiday sales surpassed expectations and left many brands and retailers with something of a gift as the New Year kicks off.

Consumer Outlook for 2018: Good, If A Little Cautious

Regarding the U.S. economy, less than half of all consumers (46 percent) say they are optimistic toward the outlook for the U.S. economy, according to the Cotton Incorporated Lifestyle MonitorTM…

Back in the Saddle Again

Two years ago, the New York Times ran a headline, "Denim is Dead. Long Live Denim," which explained how the casualization of dress that denim instigated had led to the…